AI-Powered CRM Intelligence for a Biomedical Company
Challenge
The solution involved extracting and transforming data from existing CRM and other tools to feed AI/ML models. These models, built using Keras, TensorFlow, Pandas, NumPy, and Matplotlib, powered a web-based platform o@ering role-based dashboards. Predictions and insights were generated for sales, marketing campaigns, lead scoring, and customer churn. The platform also integrated with social media APIs (Twitter, Facebook), used MongoDB and PostgreSQL for storage, and was developed with Microsoft .NET Core and React-Redux.
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