How to Win Big in the SMB Tech Segment in a Tough Economy

The market for small and medium-sized businesses has enormous potential, but it is also extremely competitive and dispersed. Technology suppliers must comprehend the distinct, ever-changing demands and inclinations of small businesses. Despite its size, the SMB market is considerably different from the typical corporate category, with unique problems such as a highly competitive vendor environment and a scattered client base. It is not enough for IT vendors to simply adapt their corporate portfolio and channel approach to SMBs and hope for it to succeed. In this Whitepaper, we'll uncover how tech companies can beat all the odds and win it big in a challenging economy in the SMB market.